Theories and Models

On this page 31 sections
Major health behaviour models
| Theory/model | Main concept | FCPS recognition clue |
|---|---|---|
| Health Belief Model (HBM) | Behaviour depends on perceived susceptibility, severity, benefits, barriers, cues to action and self-efficacy | Patient acts because they believe they are at risk and treatment will help |
| Theory of Planned Behaviour (TPB) | Behaviour is predicted by intention, which depends on attitude, subjective norms and perceived behavioural control | Social pressure and perceived control influence intention |
| Theory of Reasoned Action (TRA) | Intention is influenced by attitude and subjective norms | Behaviour is largely intentional and under voluntary control |
| Social Cognitive Theory (SCT) | Behaviour, personal factors and environment influence each other | Observational learning, role models, self-efficacy and reinforcement |
| Transtheoretical Model (Stages of Change) | Behaviour change occurs through stages | Patient is not ready, considering change, preparing, acting or maintaining |
| Protection Motivation Theory (PMT) | Threat appraisal and coping appraisal influence protective behaviour | Perceived threat plus belief that a response will work |
| Health Action Process Approach (HAPA) | Separates motivation from translating intention into action | Patient intends to change but needs planning and coping strategies |
| Diffusion of Innovations | Explains how new ideas and practices spread through a population | Innovators, early adopters, early majority, late majority and laggards |
| PRECEDE–PROCEED Model | Framework for assessing needs, planning, implementing and evaluating health programmes | Predisposing, reinforcing and enabling factors; programme evaluation |
| COM-B Model | Behaviour requires capability, opportunity and motivation | Identify which of the three components is preventing the desired behaviour |
Health Belief Model
HBM is one of the most commonly tested models.
| Component | Meaning | Dental example |
|---|---|---|
| Perceived susceptibility | Belief about personal risk | “My frequent sugar intake puts me at risk of caries.” |
| Perceived severity | Belief about seriousness | “Untreated caries could cause pain and tooth loss.” |
| Perceived benefits | Belief that action will help | “Fluoride toothpaste will reduce my risk.” |
| Perceived barriers | Obstacles to taking action | “I cannot afford regular dental visits.” |
| Cues to action | Trigger that initiates behaviour | A dentist's advice, reminder or educational message |
| Self-efficacy | Confidence in one's ability to act | “I can brush twice daily and reduce sugary snacks.” |
MCQ trap: A patient knows oral cancer is serious but does not attend screening because they believe they are unlikely to develop it. The key HBM construct is low perceived susceptibility.
Theory of Planned Behaviour vs Theory of Reasoned Action
| Feature | TRA | TPB |
|---|---|---|
| Attitude | Included | Included |
| Subjective norms | Included | Included |
| Perceived behavioural control | Not a core component | Included |
| Best application | Voluntary behaviours | Behaviours where control or resources may be limited |
Exam pearl: “I intend to quit smoking, but I don't think I can manage withdrawal or avoid triggers” points towards perceived behavioural control in TPB.
Transtheoretical Model — stages of change

- Relapse can occur; change is not always linear.
- Dental example: A smoker who is not considering quitting is in precontemplation; someone who has selected a quit date and is arranging support is in preparation.
Other behavioural theories that are easy to miss
These are worth adding to your revision list because they explain why patients adopt, maintain or fail to adopt health behaviours. Behavioural theories are also used in oral-health research and periodontal health interventions.
| Theory | Main concept | Example / MCQ clue |
|---|---|---|
| Social Learning Theory — Bandura | People learn by observing and imitating others | A child copies a parent's toothbrushing |
| Self-efficacy theory — Bandura | Confidence in one's ability to perform an action | A patient believes they can quit smoking |
| Locus of Control — Rotter | Whether outcomes are attributed to internal or external control | “My oral health depends on my actions” vs “It is all fate” |
| Self-Determination Theory | Intrinsic vs extrinsic motivation; autonomy, competence and relatedness | Patient brushes because they personally value oral health, not just to avoid punishment |
| Self-Regulation Theory | People monitor and adjust behaviour using goals and feedback | Tracking plaque scores or brushing performance |
| Cognitive Dissonance Theory — Festinger | Conflict between beliefs and behaviour creates psychological discomfort | A smoker who knows smoking is harmful but continues may rationalize the behaviour |
| Attribution Theory | How people explain the causes of events influences future behaviour | A patient attributes caries to bad luck rather than frequent sugar intake |
| Health Locus of Control | Health control may be internal, attributed to powerful others, or chance | “Only my dentist can keep my teeth healthy” |
| Salutogenesis — Antonovsky | Focuses on factors that support health rather than only causes of disease | Resources, coping and sense of coherence help maintain wellbeing |
| Protection Motivation Theory | Threat appraisal + coping appraisal influence protective action | A patient uses protective measures because the threat is serious and the action seems effective |
| Precaution Adoption Process Model | Distinguishes being unaware, unengaged, deciding and acting | A person has never considered oral cancer screening, then gradually decides to attend |
| Self-Regulatory Model / Common-Sense Model of Illness | Illness beliefs influence coping and treatment behaviour | A patient believes bleeding gums are normal and therefore does not seek care |
The three concepts frequently confused in MCQs
| Concept | What it asks |
|---|---|
| Locus of control | Who or what controls the health outcome? |
| Self-efficacy | Am I capable of performing the behaviour? |
| Perceived behavioural control | How much control do I believe I have over performing the behaviour, including barriers? |
They overlap, but they are not interchangeable.
Health education and learning theories
These overlap heavily with Community Medicine, health promotion, health education and preventive dentistry.
| Theory / principle | Main concept | Typical exam clue |
|---|---|---|
| Classical conditioning — Pavlov | Association between two stimuli produces a learned response | A previously neutral stimulus triggers a response after repeated pairing |
| Operant conditioning — Skinner | Behaviour is shaped by consequences | Rewards, reinforcement and punishment |
| Observational learning — Bandura | Learning by watching a model | Children imitate parents or teachers |
| Cognitive learning theory | Learning involves mental processes, understanding and organization of information | Patient understands why fluoride prevents caries |
| Constructivism | Learners build new understanding from previous experience | Interactive, problem-based patient education |
| Experiential learning — Kolb | Learning through experience, reflection, conceptualization and experimentation | Demonstration followed by practice and feedback |
| Adult learning theory — Knowles (andragogy) | Adults learn best when relevant, practical and connected to their experience | A patient learns a skill that solves an immediate problem |
| Social learning / social cognitive theory | Learning through observation, modelling, reinforcement and self-efficacy | Demonstrating brushing to a group of children |
| Theory of Multiple Intelligences — Gardner | People may have different strengths in processing information | Using visual, verbal and hands-on teaching methods |
| Bloom's Taxonomy | Classifies cognitive learning objectives from simpler to more complex | Recall, understanding, application, analysis, evaluation and creation |
Classical vs operant conditioning
| Feature | Classical conditioning | Operant conditioning |
|---|---|---|
| Associated with | Ivan Pavlov | B. F. Skinner |
| Learning mechanism | Association between stimuli | Consequences of behaviour |
| Main focus | Stimulus-response association | Behaviour followed by reinforcement or punishment |
| Example | A patient associates a dental clinic's sounds with anxiety after a painful experience | A child receives praise for brushing correctly and repeats the behaviour |
Reinforcement vs punishment
| Term | Meaning | Example |
|---|---|---|
| Positive reinforcement | Add something desirable to increase behaviour | Praise a child for brushing |
| Negative reinforcement | Remove something unpleasant to increase behaviour | A reminder stops once the agreed behaviour is completed |
| Positive punishment | Add an unpleasant consequence to reduce behaviour | Adding an aversive consequence after an unwanted behaviour |
| Negative punishment | Remove something desirable to reduce behaviour | Removing a privilege after an unwanted behaviour |
Important: In psychology, negative means removal, not necessarily something harmful. Reinforcement increases behaviour; punishment decreases it.
Bloom's Taxonomy — cognitive domain
| Level | What the learner does | Dental example |
|---|---|---|
| Remember | Recalls facts | Names the causes of caries |
| Understand | Explains meaning | Explains the role of plaque |
| Apply | Uses knowledge | Demonstrates the correct brushing technique |
| Analyze | Breaks information into parts | Identifies why a patient has recurrent caries |
| Evaluate | Makes a justified judgment | Compares two preventive strategies |
| Create | Produces something new | Designs an oral-health education programme |
The classic version is often taught as knowledge, comprehension, application, analysis, synthesis and evaluation. The revised version uses remember, understand, apply, analyze, evaluate and create.
Health promotion models and planning frameworks
These are particularly relevant to community-based prevention programmes, school dental health projects, tobacco cessation and population-level interventions.
A. PRECEDE–PROCEED Model
A major framework for planning and evaluating health-promotion programmes.
PRECEDE focuses on assessment and planning; PROCEED focuses on implementation and evaluation.
PRECEDE components
| Factor | Meaning | Dental example |
|---|---|---|
| Predisposing | Knowledge, attitudes, beliefs and motivation | Parents do not know that frequent sugar intake causes caries |
| Reinforcing | Feedback and social consequences that support behaviour | Family and teachers encourage toothbrushing |
| Enabling | Resources, skills and access that make behaviour possible | Availability of toothbrushes, fluoride toothpaste and affordable dental services |
The classic PRECEDE framework includes social assessment, epidemiological assessment, behavioural and environmental assessment, educational/ecological assessment, and administrative/policy assessment.
PROCEED and evaluation
| Evaluation type | What is assessed? | Example |
|---|---|---|
| Process evaluation | Was the programme implemented as planned? | Number of schools visited |
| Impact evaluation | Did knowledge, behaviour or immediate risk factors change? | Improvement in brushing technique |
| Outcome evaluation | Did longer-term health outcomes improve? | Reduced caries prevalence |
Exam clue: Predisposing, reinforcing and enabling factors point to PRECEDE. Process, impact and outcome evaluation are commonly tested alongside the PRECEDE–PROCEED framework.

Ottawa Charter for Health Promotion
The Ottawa Charter (1986) is a core health-promotion framework in Community Medicine.
| Action area | Meaning | Dental example |
|---|---|---|
| Build healthy public policy | Policies that support health | Restrictions on tobacco advertising |
| Create supportive environments | Make healthy choices easier | Sugar-free choices available in schools |
| Strengthen community action | Communities participate in decisions | Community-led oral-health campaigns |
| Develop personal skills | Improve health knowledge and practical skills | Brushing and oral cancer awareness education |
| Reorient health services | Shift from treatment alone towards prevention | Preventive dental services and risk-based recall |
Three basic strategies: Advocate, enable and mediate.
Social Ecological Model
Health behaviour is shaped by multiple interacting levels, not just individual choice.
| Level | Example |
|---|---|
| Individual | Knowledge, beliefs, skills |
| Interpersonal | Family, friends and peers |
| Organizational | School or workplace policies |
| Community | Local norms and access to dental clinics |
| Policy / societal | Tobacco taxation, fluoride policy and regulations |
MCQ clue: A question asking you to address an oral-health problem through individual counselling, family support, school policies and legislation is pointing towards the Social Ecological Model.
Community Medicine models, theories and frameworks
These are not exclusively dental. They appear in public health, health services, epidemiology, community diagnosis and health planning.
Models of disease causation
| Model | Main concept | Example / recognition clue |
|---|---|---|
| Epidemiological triad | Disease results from interaction between agent, host and environment | Caries: cariogenic biofilm, susceptible tooth/host and dietary/environmental factors |
| Web of causation | Multiple interrelated factors contribute to disease | Periodontitis involving smoking, diabetes, plaque, genetics and social factors |
| Wheel of causation | Host factors interact with a biological, physical and social environment; no single agent is necessarily central | Multifactorial chronic disease |
| Sufficient-component cause model (Rothman) | A disease occurs when a complete causal mechanism, or sufficient cause, is assembled from component causes | Several combinations of risk factors can lead to the same disease |
| Natural history of disease | Disease progresses through stages without intervention | Preclinical disease followed by clinical disease and possible outcomes |
| Iceberg phenomenon | Diagnosed clinical cases represent only part of the total burden | Many cases of early caries or hypertension remain undetected |
| Spectrum of disease | Disease ranges from subclinical infection to severe illness | Infection with varying degrees of symptoms |
| Multifactorial causation | Multiple risk factors jointly influence disease | Caries and periodontal disease |
Epidemiological triad vs web of causation
| Feature | Epidemiological triad | Web of causation |
|---|---|---|
| Structure | Agent–host–environment | Interconnected causal factors |
| Best suited to | Many infectious disease examples; also useful for broader disease analysis | Complex chronic diseases |
| Main idea | Interaction among three broad components | Multiple linked pathways can produce disease |
Rothman's sufficient-component cause model
- A sufficient cause is a complete causal mechanism that produces the outcome.
- A component cause is one part of that mechanism.
- A necessary cause is present in every sufficient causal mechanism for a particular outcome.
- A component cause need not be necessary on its own.
Exam clue: A disease occurs only when a particular combination of factors is complete, but different combinations can produce the same disease.
Natural history of disease and levels of prevention
| Stage | Description | Prevention |
|---|---|---|
| Primordial | Prevent emergence of risk factors | Healthy public policy, healthy school environments |
| Primary | Prevent disease before it occurs | Fluoride exposure, tobacco avoidance, immunization |
| Secondary | Detect disease early and treat promptly | Screening and early treatment of oral potentially malignant disorders |
| Tertiary | Reduce disability and restore function after established disease | Rehabilitation after oral cancer surgery |
| Quaternary | Avoid unnecessary or harmful medical intervention | Avoid unnecessary investigations and overtreatment |
Important distinction: Primordial prevention prevents the development of risk factors; primary prevention prevents disease in an individual who may already have risk factors.
Epidemiological transition theory
Associated with Abdel Omran.
- Describes changes in the leading causes of illness and death as populations and societies develop.
- Broadly, infectious diseases and high mortality become less dominant, while chronic noncommunicable diseases account for a larger proportion of disease burden.
- Modern populations may experience a double burden of communicable and noncommunicable diseases.
Dental application: A population may continue to experience infectious diseases and untreated oral disease while also seeing increasing diabetes, oral cancer and other chronic conditions.
Demographic transition model
Describes changes in birth and death rates as a population transitions through stages of development.
| Stage | Birth rate | Death rate | Population pattern |
|---|---|---|---|
| I — High stationary | High | High | Slow growth |
| II — Early expanding | High | Falling | Rapid growth |
| III — Late expanding | Falling | Low | Growth slows |
| IV — Low stationary | Low | Low | Stable or slow growth |
| V — Declining (in some models) | Very low | Low or rising relative to births | Natural decrease |
MCQ clue: Death rates fall before birth rates, producing rapid population growth in stage II.
Diffusion of Innovations — Everett Rogers
Explains how a new idea, technology or health practice spreads through a social system.
| Adopter group | Approximate proportion | Characteristics |
|---|---|---|
| Innovators | 2.5% | First to adopt; willing to take risks |
| Early adopters | 13.5% | Respected opinion leaders |
| Early majority | 34% | Adopt before the average person |
| Late majority | 34% | Adopt after much of the community |
| Laggards | 16% | Last to adopt; often cautious about change |
Dental example: Introducing a new preventive protocol, fluoride programme or digital dental service.
Exam clue: The question asks who adopts an innovation first or how an innovation spreads across a community.
Health services and access models
| Model / concept | Main idea | Example |
|---|---|---|
| Andersen Behavioral Model of Health Services Use | Healthcare use is influenced by predisposing, enabling and need factors | Dental attendance depends on age/beliefs, affordability/access and perceived or assessed need |
| Inverse Care Law — Julian Tudor Hart | Availability of good medical care tends to vary inversely with the need of the population served | Underserved communities may have fewer dental services despite greater disease burden |
| Levesque framework of access | Access depends on service accessibility and people's abilities to perceive, seek, reach, pay for and engage with care | A clinic exists but patients cannot afford transport or treatment |
| Donabedian model | Healthcare quality is assessed through structure, process and outcome | Dental clinic facilities, care delivered and resulting oral-health outcomes |
| Primary Health Care — Alma-Ata | Essential, accessible healthcare with community participation and intersectoral action | Community-based oral-health promotion and basic preventive services |
Donabedian model — very testable
| Component | Meaning | Dental example |
|---|---|---|
| Structure | Resources and setting | Trained dental staff, equipment, sterilization facilities |
| Process | What is done during care | Proper examination, prevention, treatment and counselling |
| Outcome | Result of care | Reduced caries, improved function and patient satisfaction |
Memory aid: Structure = what you have; process = what you do; outcome = what happens.
Community diagnosis, health education and programme evaluation
| Concept / framework | Main idea | Exam clue |
|---|---|---|
| KAP model | Knowledge, attitudes and practices are assessed to understand health behaviour | A questionnaire measures what people know, believe and do |
| Community diagnosis | Systematic assessment of a population's health problems, determinants and resources | Identifying the main oral-health needs of a district |
| Needs assessment | Identifies gaps between current and desired health status or services | Determining unmet dental treatment needs |
| SMART objectives | Specific, measurable, achievable, relevant and time-bound objectives | “Increase twice-daily brushing among schoolchildren by 20% within one year” |
| Logic model | Links inputs, activities, outputs and outcomes | Staff and supplies → school visits → children reached → improved brushing |
| RE-AIM framework | Evaluates Reach, Effectiveness, Adoption, Implementation and Maintenance | Assessing whether a community intervention works and can be sustained |
| PRECEDE–PROCEED | Links community assessment, intervention planning, implementation and evaluation | Planning a school oral-health programme |
KAP vs HBM
| Feature | KAP | HBM |
|---|---|---|
| Purpose | Describes knowledge, attitudes and practices | Explains beliefs influencing health behaviour |
| Typical use | Community surveys | Designing behavioural interventions |
| Example | Measuring the proportion who know fluoride prevents caries | Investigating why someone avoids fluoride despite knowing its benefits |
Important: Knowledge alone does not guarantee behaviour change. Attitudes, social influences, access, motivation and self-efficacy can also matter.
Theories of communication and interpersonal behaviour
These are useful for questions about counselling, patient compliance, health education and behaviour change.
| Theory / concept | Main idea | Example |
|---|---|---|
| Shannon–Weaver communication model | Sender, message, channel, receiver and noise | Background noise prevents a patient from hearing instructions |
| Transactional model of communication | Communication is a two-way, ongoing process with feedback | Dentist and patient clarify each other's understanding |
| Osgood–Schramm model | Communication involves reciprocal encoding, decoding and interpretation | Dentist and patient repeatedly exchange information |
| Maslow's hierarchy of needs | Physiological needs, safety, belonging, esteem and self-actualization | A patient struggling with basic needs may prioritize food and shelter over preventive dental visits |
| Theory of Social Capital | Social networks, trust and reciprocity influence collective action | A trusted community leader encourages families to attend screening |
| Empowerment theory | People gain knowledge, control and capacity to influence decisions affecting their health | Communities participate in designing oral-health programmes |
| Motivational interviewing | Collaborative counselling helps resolve ambivalence and strengthen the patient's own motivation | A smoker explores reasons for quitting without being lectured |
Social theories and models of health
| Theory / model | Main concept | Recognition clue |
|---|---|---|
| Social determinants of health | Health is shaped by living conditions, income, education, work and access to services | Poverty and housing influence health outcomes |
| Fundamental Cause Theory | Socioeconomic resources influence multiple disease outcomes through flexible access to protective resources | Higher socioeconomic groups can use new preventive information and treatments more readily |
| Inverse Care Law | Good care may be least available where need is greatest | Areas with high dental disease have insufficient services |
| Biomedical model | Disease is primarily explained through biological or physiological abnormalities | Focus on diagnosing and treating pathology |
| Biopsychosocial model — Engel | Health and illness reflect biological, psychological and social interactions | Chronic pain influenced by pathology, anxiety and social circumstances |
| Salutogenesis | Focuses on resources and processes that support health | Coping, resilience and a sense of coherence |
| Social Ecological Model | Behaviour is influenced by individual, interpersonal, organizational, community and policy factors | Multilevel tobacco-control intervention |
| One Health | Human, animal and environmental health are interconnected | Zoonotic disease prevention and environmental health |
Biomedical vs biopsychosocial model
| Biomedical | Biopsychosocial |
|---|---|
| Emphasizes biological disease mechanisms | Includes biological, psychological and social influences |
| Focuses mainly on diagnosis and treatment | Also considers behaviour, emotions, family and environment |
| May not explain why patients behave differently with the same diagnosis | Helps explain differences in coping, adherence and outcomes |